Mistwood Farm — A regenerative systems company that happens to own a farm
Our purpose is to help regenerate the world — by growing regenerative practices, building regenerative businesses, and making a tangible local impact on people, place and planet.
We're building a financially viable regenerative farm from scratch on challenging country in Gippsland — and sharing everything we learn along the way. Our backgrounds in strategic design and human-centred leadership mean we approach land the way we approach complex systems: with rigour, with data, and with honesty about what works and what doesn't.
We share everything we learn along the way.
Three ways to work with us:
Regenerative Property Design
Understand your land before you spend money on it.
We use professional-grade spatial analysis — high-resolution elevation data, contour mapping, water flow modelling, and satellite imagery — combined with permaculture design principles and financial thinking to help landowners make confident decisions about their property.
Most property design starts with a walk-around and a wish list. Ours starts with data. We work with government DEM data at 50cm to 1m resolution to show you things about your land that you can't see from the ground: where water actually flows, which slopes are usable, where the sun hits in winter, and where your best growing areas are hiding.
Whether you're planning a food forest, siting a dam, or working out if a market garden will actually pay for itself — we'll help you see clearly before you commit.
Desktop Assessment — from $850
Remote property analysis using GIS tools and high-resolution elevation data. Contour maps, water flow analysis, slope mapping, and a written report with recommendations. No site visit required.
Property Master Plan — from $3,500
Everything in the Desktop Assessment plus a half-day site visit, detailed zone mapping, enterprise recommendations with financial modelling, water infrastructure planning, and a phased implementation plan.
Enterprise Feasibility Study — from $2,500
Should you do it? What will it cost? What will it return? Rigorous financial modelling for a specific farm enterprise before you invest.
Strategy and Facilitation
Get your team aligned on what actually matters.
We facilitate strategy sessions for leadership teams using the Huddle Thinking Framework — a methodology we developed over 15 years working with corporate, government, and community organisations. It connects purpose to plan through a clear, rigorous process that your team can actually communicate afterwards.
For Melbourne corporate teams, we offer immersive one-day offsites at Mistwood Farm. The day combines Deep Design — a practice that reveals what genuinely drives each person on your team — with a full strategic alignment session using the Huddle Thinking Framework. Your team leaves with a complete strategic narrative: purpose, outcomes, stance, approach, and plan.
The farm setting isn't a gimmick. It strips away office politics and screen distractions and puts your team in an environment where they can think differently. The regenerative systems around them become a lens for their own organisational challenges.
For Gippsland and regional organisations, we offer flexible facilitation formats — from half-day alignment sessions to ongoing facilitation partnerships for organisations going through significant change.
Corporate Strategy Day at Mistwood — $6K–$8K
Full-day immersive session for up to 12 participants. Deep Design + Huddle Thinking Framework. Includes facilitation, materials, locally sourced lunch, and a follow-up strategy document.
Regional Strategic Alignment — from $2K
Half-day or full-day sessions for community groups, local government, and regional organisations. At your venue or at Mistwood.
Workshop Facilitation & Space hire — from $2K
Half-day, full-day or multi day sessions - full workshop design, facilitation and documentation. Your topic, our stewardship.
From the Farm
Plants, knowledge, and tools — grown and tested at Mistwood.
Everything in this section comes directly from what we're building on the farm. The plant kits contain species we're growing ourselves. The journal documents our real decisions and real costs. The tools and calculators are the ones we actually use. Nothing here is theoretical.
Farm Build Journal
We publish a weekly journal documenting the full reality of building a regenerative farm — design decisions, financial transparency, GIS analysis, mistakes, and systems thinking. It's written for tree-changers, permaculture practitioners, and anyone who wants the honest version of what this actually takes.
Free to subscribe. Paid tier includes downloadable tools, calculators, GIS tutorials, and detailed financial models.
Food Forest Plant Kits
Curated collections of proven cool temperate species — nut trees, fruit trees, and companion plants — designed to work together. Each kit includes a planting guide, companion planting layout map, and video tutorial. Propagated and hardened off at Mistwood.
Pre-orders open for Autumn 2026. Limited to 50 kits in our first season.
Digital Tools and Calculators
Practical planning tools built from our own farm modelling: irrigation calculators, enterprise financial models, bed layout planners, and water system design tools. Available individually or as bundles.
Our Permaculture Design for Mistwood
We’re designing and building in the open. The cards below link deeply into our Permaculture Design, along with actions and updates as we continue to learn and experience more.
Who we are
We're Cam Incoll and Dr Melis Senova. Between us we've spent over 15 years in strategic design — Cam as Managing Director of Huddle, a renowned strategic design agency, and Melis through This Human, her work building self-knowledge and accountability in the leaders, creators and builders shaping the world.
So why a farm?
Because we decided that to authentically help people with regenerative design and strategy, we need to live it. Mistwood is where we put that commitment into practice — on the land, in the community, and through everything we offer.
Do Good
Maximise biodiversity, enable others and build community.
Be Better
Minimise fossil inputs and make everything better than it was.
Think Big
Think holistically, consider systems, make connections.
Act Now
Small acts create a big impact. Take action to have an impact today.
Make Beauty
Find elegant, simple solutions, finish well, see nature’s beauty.
Guiding principles and ethics
We are guided by those who have come before and pioneered the way.
Reference: Holmgren, D. Permaculture Principles & Pathways beyond Sustainability
Caring for all life, emphasizing soil health, biodiversity, and minimal resource consumption for well-being and beyond sustainability.
The wellbeing of ourselves, our kin, and community is the best indicator of how we are going.
Live simply so others may simply live - living within limits and distribute the surplus.